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Product design and development for early-stage SaaS founders.
Ship a product that sells itself
12 years of work behind products at
DOX Optima
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Dental Clinic and Lab Platform
Both sides of a dental platform: a clinic app for patients, appointments and billing, and a lab app that takes each case from scan to invoice. Live for 20+ dental clinics and 500+ patients at 99.9% uptime.
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Arbling
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AR Try-On Technology for Jewellery Retailers
End-to-end product design for Arbling, a pre-launch startup selling luxury AR try-on technology to jewellery retailers. One engagement spanning brand, a retailer-facing SaaS dashboard, photorealistic AR try-on with hand and ear tracking, a 3D ring configurator, a full mobile shopping app, ecommerce, and the pitch artifacts the team raised on. Nine deliverables, one design system.
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Halal Accounts
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The Halal ERP for Muslim-Owned Businesses
HalalAccounts is a multi-tenant Islamic accounting SaaS for Muslim-owned businesses: double-entry bookkeeping, multi-provider open banking, payroll, and first-class Zakat accounting with live gold-nisab pricing. Designed and built end to end across four apps and roughly 240k lines of TypeScript, plus an MCP server that lets AI agents work on live books.
DLVRD
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Video Delivery Platform for Filmmakers
We took DLVRD from a Figma Make export to a live video delivery platform for filmmakers in six months: resumable uploads up to 200 GB per file, our own FFmpeg video pipeline, a gallery editor for branded client galleries, client upload links, cold storage, Stripe billing and an admin console.
Rhome
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Property Co-Ownership Platform
End-to-end product design for Rhome, a co-ownership platform where multiple people jointly buy and own one home. We designed both the marketing website that sells an unfamiliar model and the web app that runs the full journey: property listings, PropertyMatch for finding compatible co-buyers, in-app messaging, a co-owner dashboard, and document management.
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HeyFern
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AI Somatic Therapy App
We moved HeyFern, an AI somatic therapy app, off the Base44 no-code builder onto an owned full-stack TypeScript codebase and deployed it to production: Claude-powered nervous-system coaching, voice check-ins, an AI safety layer, Stripe billing and an admin dashboard.
Zentra
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Mobile Banking App Concept
A self-initiated concept for a mobile banking app, a design exploration pushing craft on one of the hardest surfaces in product design: finance on a small screen, where trust, clarity, and speed all compete. Includes a complete visual system, the core money flows from transfer to confirmation, and trust-first authentication screens.
More from the studio
Concepts and product explorations from our design team
Don't take our word
Have a look at some of the impact we've made for others
Asaad's passion for his craft shows in his work. He always delivers thoughtful and polished experiences even under pressure. He is insightful and inquisitive and brings endless value to the products he builds. His openness too feedback makes design reviews effortless. Asaad is a pleasure to work with and he would be a valuable addition to any team.
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"Asaad is a very talented designer and frontend engineer. He onboarded quickly and made valuable contributions on our sitemap and user flows after just a few days.He then created the wireframes and designs in record time and proactively looked for and applied feedback.Overall, he led the UI part of this project exceptionally well and went beyond our expectations.
Overall, it’s a home run — everyone loves the new look, feel, and UX.... We’ve started to bring live clients on, some of them major clients.... Business is absolutely exploding.... We are really planning some major things for 2023 and I’d really like to continue our relationship and have you involved at every step. There’s still a lot to be done!
Asaad was an incredible partner. Perfect. He is a great designer, communicator and collaborator. He exceeded our teams' expectations on all levels. He was 1000% responsive and tackled all tasks and requests in a timely fashion. He was always available to support all members of our team and helped create sophisticated documents to demonstrate scope and needs. We will always work with him and look forward to it. We are grateful for his talents and that we could trust him with so many important initiatives. He always delivered.
Thank you for all the hard work and for your patience in working with us. Was a pleasure and hope to work with you again soon
Asaad and his team are great at exploring your needs and making them a reality. I came in with an idea of what I thought I wanted and they delivered beyond my expectations. What they made is better than what I had envisioned it would be. Asaad is also very available and responsive. I would ask if they could mock up something and within minutes it would be done. I'm very pleased with the work we were able to do with them.
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Hardworking, dedicated, creative, easy to work with. It has been a pleasure working with him. I will definitely hire him again when required.
What we do
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Research
Every project starts with your users and your business goals, so what we ship improves time-to-value and conversion — not just how things look.
Design Systems
We create scalable, responsive, adjustable and fully robust design systems that help you and your team scale real fast.
UX and UI
We take your project from start to finish, and a design only for us gets done when not us, but your end-users are satisfied.
Framer+Webflow
We don't just deliver our designs. We develop your sites for you using some of the most common no-code tools!
Three steps.
Every one fixed-price.
Most clients start with a Production Check. Some stop there. Most fix what we find in a Sprint, then keep us on.
Production Check
"What will break first, and what will it cost to fix?"
- Security, data, payments and reliability review
- Risks ranked by what breaks first
- A fix plan with costs, plus a walkthrough call
- Full refund if we find no high-risk issue
Sprint
"Fix it, ship it, or rebuild it. On a date."
- Your app or your marketing website
- Scope and price fixed on the call
- Senior design and engineering team
- Shipped to production, with handover notes
Retainer
"Keep a senior team without hiring one."
- One senior team for your app and website
- Ongoing features, fixes, pages and releases
- We keep production healthy as you grow
- Cancel at the end of any quarter
Frequently asked questions
Yes, it's a big part of what we do. DLVRD came to us as a Figma Make export, and we took it to a live product that now has 1,000+ users.
We start by checking what's there. Then we move it to a codebase you own, with separate staging and production, and close the security gaps in order of risk.
Asaad, our founder, leads every project and is in your Slack channel from day one. He has designed for Mattermost, the collaboration platform used by NASA, the US Department of Defense and Samsung.
Behind him is a small in-house team of designers and developers, so the work keeps moving when someone is away.
It depends on the scope, and you'll get a timeline on the first call.
For reference: FigLearning's new website went live in under a month, and DLVRD went from a Figma Make export to a live product in six months.
Yes. After launch, you can keep us on a retainer for ongoing design and development.
We've been shipping for DOX Optima continuously since June 2024, and we still release updates for DLVRD.
Yes. We hand your team complete page designs, mobile views, components and animation files (video or Lottie), and stay on to answer build questions.
When your developers are done, we review the build against the designs, so what goes live is what you approved.
Hiring a full time designer is expensive, and it may cost you $100,000 or above in certain regions.
Additionally, even if you get a cheaper designer, you don't know how long he'll stick with you or your team. He may go work for someone else, or he may start his own freelancer business.
In this agency, even if one designer leaves, there's going to be another one to pick up the work. Additionally, even if one designer gets sick, or goes on vacation, you'll keep getting your work done on time.
Smaller pieces of work are scoped as a Sprint, from $4,000 for two weeks.
Book a quick call and we'll tell you honestly whether it fits.
Once you're on board, you'll get a Slack invite to a channel as a guest (or using Slack connect), and you'll be constant communication with the team.
We may hop on a zoom call to understand you better as well.
Yes, we don't work on projects that promote profanity (dating apps, porn), interest related products (banking, insurance), music or the entertainment industry, gambling, or liquor.
Why? Check that out in our about page in detail.
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Still deciding?
Book a 15-minute call with Asaad and get a straight answer about your project.
Book a call
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